Tuesday, 16 October 2012

Who is Steve Jobs ?

Steven Paul “Steve” Jobs was an American entrepreneur. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc.
Born: February 24, 1955, San Francisco
Died: October 5, 2011, Palo Alto
Spouse: Laurene Powell (m. 1991–2011)
Children: Lisa Brennan-Jobs, Reed Jobs, Eve Jobs, Erin Siena Jobs
Education: Homestead High School (1972), Reed College, Cupertino Junior High School, Monta Loma Elementary School
Siblings: Mona Simpson
In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC’s mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. By introducing the LaserWriter he enabled a revolution called desktop publishing.
After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. In 1986, he acquired the computer graphics division of Lucasfilm, which was spun off as Pixar.  He was credited in Toy Story (1995) as an executive producer. He served as CEO and 50.1% majority shareholder until Disney bought Pixar in 2006. Jobs received 7% of Disney shares, and joined the Board of Directors as the largest individual shareholder. By 1996, Apple had failed to deliver a new operating system, Copland. Gil Amelio turned to NeXT Computer, and the NeXTSTEP platform became the foundation for the Mac OS X  Jobs returned to Apple as an advisor, and took control of the company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998 
As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company’s Apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided several years of stable financial returns, and propelled Apple to become the world’s most valuable publicly traded company in 2011. The reinvigoration of the company is regarded by many commentators as one of the greatest turnarounds in business history. 
In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. Though it was initially treated, he reported a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined On medical leave for most of 2011, Jobs resigned in August that year, and was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on October 5, 2011.
Jobs has received a number of honors and public recognition for his influence in the technology and music industries. He has widely been referred to as “legendary”, a “futurist” or simply “visionary” and has been described as the “Father of the Digital Revolution”,a “master of innovation”,  and a “design perfectionist” 
Jobs’s birth parents met at the University of Wisconsin. Abdulfattah “John” Jandali, from Syria, taught there. Joanne Carole Schieble was his student; they were the same age because Jandali had “gotten his PhD really young.” Schieble had a career as a speech language pathologist. Jandali taught political science at the University of Nevada in the 1960s, and then made his career in the food and beverage industry, and since 2006, has been a vice president at a casino in Reno, Nevada.In December 1955, ten months after giving up their baby boy, Schieble and Jandali married. In 1957 they had a daughter, Mona. They divorced in 1962, and Jandali lost touch with his daughter. Her mother remarried and had Mona take the surname of her stepfather, so she became known as Mona Simpson.
In the 1980s, Jobs found his birth mother, Joanne Schieble Simpson, who told him he had a biological sister, Mona Simpson. They met for the first time in 1985 and became close friends. The siblings kept their relationship secret until 1986, when Mona introduced him at a party for her first book
After deciding to search for their father, Simpson found Jandali managing a coffee shop. Without knowing who his son had become, Jandali told Mona that he had previously managed a popular restaurant in the Silicon Valley where “Even Steve Jobs used to eat there. Yeah, he was a great tipper.” In a taped interview with his biographer Walter Isaacson, aired on 60 Minutes,Jobs said: “When I was looking for my biological mother, obviously, you know, I was looking for my biological father at the same time, and I learned a little bit about him and I didn’t like what I learned. I asked her to not tell him that we ever met…not tell him anything about me.”Jobs was in occasional touch with his mother Joanne Simpson,who lives in a nursing home in Los Angeles.When speaking about his biological parents, Jobs stated: “They were my sperm and egg bank. That’s not harsh, it’s just the way it was, a sperm bank thing, nothing more.”Jandali stated in an interview with the The Sun in August 2011, that his efforts to contact Jobs were unsuccessful. Jandali mailed in his medical history after Jobs’s pancreatic disorder was made public that year.

Thursday, 11 October 2012

Why you need a Facebook page for your business?

Facebook is one of the most popular social networking website with 850+ million users. By creating a Fb fan page, you are helping your possible readers, client, customers to connect with you. Now, depending upon your social media skills, you can engage your Facebook fans into conversations and make your brand more prominent. In fact, many companies are using Facebook as an announcement channel. 

Facebook is one of the biggest marketing and branding tool if you use it wisely. Do you remember Vodafone ZooZoo’s which become very popular after the launch and Facebook played a major role for the same. If you have been ignoring Facebook till now for Marketing and Branding, you are losing a significant amount of readers and client for your blog and service. There are many other usage of Facebook and we will discus that in some other posts.

How to Create Facebook page ?

Facebook Fan Page helps you into Branding, Socializing and more over sending a message to all your Blog or service Fans. If you have now created a Facebook fan page for your blog, do it now and enjoy and take your brand to next level.
Selecting type of page:
Go to this create Facebook page link and select the type of business you are having. Selecting proper category, will help your brand to reach the right audience.
Selecting Facebook Page type

Selecting Facebook Page type
For example, you need a Fan page for your Website or Blog, select “Brand or Product” and select Websites from Drop-down.  Then, add your brand name. This is not vanity URL and you can add custom URL for your fan pagelater.
Facebook fan Page Website Category
Facebook fan Page Website Category
Click on Get started, and next step is to add an Avatar for your Fan page. I would suggest, use your official Gravatar and if you don’t have any Gravatar, you can always create a Pic for your Fan page and keep it close to your brand logo. Max size for your Faceboook Fan page profile pic is 180*540 Px. Once you done uploading picture to your newly created Facebook fan page, Facebook give you an option to invite your friends to Fan page. You can skip it for now and use this feature later. On next page add your Website details and click on Continue. Once done, you will have a page like this (Below) and you can hit like and recommend people and also edit page settings.

How to Edit Facebook page settings:

So once you have learned how to create Facebook fan page, it’s time to learn how to edit Fan page. Look at this screenshot and it will give you a great deal of idea about customization on Facebook fan page.
Facebook Fan Page Architect